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印度手机市场分析报告India Market Overview

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Internal Use For Dewav Only WCP / MT / IN Boris Chang Copyright © MediaTek Inc. All rights reserved. India Market Overview Thursday, February 19, 2009

Internal Use Agenda ▪ Overview – Operators overview – The Trend of India mobile market – MTK India Customer Support For Dewav Only – – – – – FT Shuttle Introduction India Grey Market Survey India 3G Policy Service Level Description In India Policies for Economic Crisis – 2008.12 New 2 ▪ Appendix

Internal Use The Indian Economy For Dewav Only * 印度软件服务出口值约为 $470Y,约占整体出口值的 30% 3 Source: 印度儲備銀行、印度商工部、IMF

Internal Use Handset forecast revisions by geography For Dewav Only ▪ 分析报告对2009年印度手机市场的评估: – – JP Morgan: Due to world economy slow down, JP Morgan modified their forecast of India handset shipment from 170M to 151M, YoY growth dropped from 21% to 7% only. iSupply: 然而,由于08年底的经济风暴影响超乎预期,iSupply保守预估08年印度手机销售仅有1.1 亿只,09年则为 1.36 亿只,低于 JP Morgan 的评估。

▪ Despite a likely weak demand scenario, analyst believes Mediatek is one of the few companies that has a chance to improve/maintain its margin in 2009 especially in emerging markets like China and India – JP Morgan. Mediatek will be the only one solution to keep growing next year in India because of cheaper but reliable products. 4

Maintaining Growth in Downturn Trend of Sales 07'~08' 1,600,000 1,400,000 1,200,000 1,000,000 (Q 'ty) 800,000 600,000 400,000 Internal Use 2008 Open Market 2007 Open Market 2008 Grey Market For Dewav Only Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec (Month) 200,000 ▪ Decline in Q4 due to economic downturn and rupees depreciation – – Open channel – 45% decline in Nov / Could return to 600k level in Dec Grey market – 20% decline in Nov / 5% decline in Dec / and could be grow in Q109. Exchange rate is getting stable and channel stocks keep reducing make customers willing to re-place orders to ODMs. New channel customers joining - distributors and organized shops will contribute volume to us in Q109. (TMS, UTL, Telemart) Although consumers become more conservative in spending, grey market is keeping growth because of high C/P and good quality. MTK6225 and 6223 are the major 2 platforms in market. •2008 Grey Market 資料來源:Custom import data & Market survey from grey market wholesellers 5 ▪ Market believes sales will return to Q3 level in Q109 because of: – – –

Internal Use For Dewav Only Copyright © MediaTek Inc. All rights reserved. Operators (Till 2008H3)

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