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印度手机市场分析报告India Market Overview

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Internal Use For Dewav Only WCP / MT / IN Boris Chang Copyright © MediaTek Inc. All rights reserved. India Market Overview Thursday, February 19, 2009

印度手机市场分析报告India Market Overview

Internal Use Agenda ▪ Overview – Operators overview – The Trend of India mobile market – MTK India Customer Support For Dewav Only – – – – – FT Shuttle Introduction India Grey Market Survey India 3G Policy Service Level Description In India Policies for Economic Crisis – 2008.12 New 2 ▪ Appendix

印度手机市场分析报告India Market Overview

Internal Use The Indian Economy For Dewav Only * 印度软件服务出口值约为 $470Y,约占整体出口值的 30% 3 Source: 印度儲備銀行、印度商工部、IMF

印度手机市场分析报告India Market Overview

Internal Use Handset forecast revisions by geography For Dewav Only ▪ 分析报告对2009年印度手机市场的评估: – – JP Morgan: Due to world economy slow down, JP Morgan modif their forecast of India handset shipment from 170M to 151M, YoY growth dropped from 21% to 7% only. iSupply: 然而,由于08年底的经济风暴影响超乎预期,iSupply保守预估08年印度手机销售仅有1.1 亿只,09年则为 1.36 亿只,低于 JP Morgan 的评估。

▪ Despite a likely weak demand scenario, analyst believes Mediatek is one of the few companies that has a chance to improve/maintain its margin in 2009 especially in emerging markets like China and India – JP Morgan. Mediatek will be the only one solution to keep growing next year in India because of cheaper but reliable products. 4

印度手机市场分析报告India Market Overview

Maintaining Growth in Downturn Trend of Sales 07'~08' 1,600,000 1,400,000 1,200,000 1,000,000 (Q 'ty) 800,000 600,000 400,000 Internal Use 2008 Open Market 2007 Open Market 2008 Grey Market For Dewav Only Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec (Month) 200,000 ▪ Decline in Q4 due to economic downturn and rupees depreciation – – Open channel – 45% decline in Nov / Could return to 600k level in Dec Grey market – 20% decline in Nov / 5% decline in Dec / and could be grow in Q109. Exchange rate is getting stable and channel stocks keep reducing make customers willing to re-place orders to ODMs. New channel customers joining - distributors and organized shops will contribute volume to us in Q109. (TMS, UTL, Telemart) Although consumers become more conservative in spending, grey market is keeping growth because of high C/P and good quality. MTK6225 and 6223 are the major 2 platforms in market. •2008 Grey Market 資料來源:Custom import data & Market survey from grey market wholesellers 5 ▪ Market believes sales will return to Q3 level in Q109 because of: – – –

印度手机市场分析报告India Market Overview

Internal Use For Dewav Only Copyright © MediaTek Inc. All rights reserved. Operators (Till 2008H3)

印度手机市场分析报告India Market Overview

Internal Use India’s Telecommunication Landscape ▪ Background – Current worth estimated at US$9 billion-projected to cross over US$100 billion by 2020 – 7th largest network in the world, 2nd largest among emerging economies – 104 state-of-the art mobile networks (GSM + CDMA) on air – Services in over 2,000 cities & towns For Dewav Only ▪ Service Area – 4 Metros – 19 Circles New Delhi, Mumbai, Chennai, Kolkatta 5 “A” Circles – Maharashtra, Gujarat, Andhra Pradesh, Karnataka, Tami Nadu 8 “B” Circles – Kerala, Punjab, Haryana, U.P. (W), U.P. (E), Rajasthan, Madhya Pradesh, West Bengal 6 “C” Circles – Himachal Pradesh, Bihar, Orissa, Assam, North East, J&K * 3G 也採用相同的區域規劃方式 7

印度手机市场分析报告India Market Overview

Internal Use Operators Overview (GSM + CDMA) ▪ There are 233.68 million GSM subscribers (74.11%) and 81.63 million CDMA subscribers (25.89%) at the end of September 2008. GSM For Dewav Only CDMA Data Source: TRAI 2008H3Report 8

印度手机市场分析报告India Market Overview

Subscriber Base of Telecoms Operators in India – November 2008 Subscriber Base of Telecoms Operators in India – November 2008 Wireless Subscriber base Bharti Airtel Reliance Communications Vodafone Essar BSNL 82,920,593 59,569,794 58,764,164 45,279,067 Wireless Market Share (%) 24.7 17.7 17.5 13.5 9.8 Wireline Subscriber Base 2,588,562 1,056,516 NA 29,703,496 NA Internal Use Wireline Market Share (%) 6.8 2.8 NA 78.1 NA For Dewav Only Idea Cellular 32,809,720 Tata Teleservices 31,016,628 9.2 855,623 NA 2.2 Aircel 15,375,258 4,101,248 4.6 NA MTNL Spice BPL HFCL Shyam Telelink Total 1.2 3,543,957 NA NA 155,155 146,267 38,049,576 9.3 NA NA 0.4 0.4 100 3,705,894 1,882,324 378,289 273,478 336,076,457 1.1 0.6 0.1 0.1 100 Source : TRAI 9

印度手机市场分析报告India Market Overview

India GSM Market Overview Internal Use For Dewav Only ▪ ▪ The list of all the Wireless service providers along with their licensed service areas. IDEA bought 46% share of Spice Telecomm in September 2008. Its name will still be remained. 10 Data Source: TRAI 2008H3 Report

印度手机市场分析报告India Market Overview

Internal Use India GSM Market Overview ▪ ▪ The GSM subscribers base has reached 233.68 million in the quarter ending September 2008. The quarterly growth for this quarter is 9.96%. M/s Airtel (Bharti) with 77.48m subscriber base remains the largest GSM mobile operator followed by M/s Vodafone, M/s BSNL and M/s Idea with subscribers base of 54.62 million, 39.17 million and 30.38 million respectively. For Dewav Only Data Source: TRAI 2008H3Report 11

印度手机市场分析报告India Market Overview

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